Many outbound marketing strategies are designed to get prospects out of their comfort zone. This is typically done by interrupting them with messages that they might not otherwise be receptive to.
Outbound lead generation methods like this do work, but it’s hard to get these messages to stand out in the cacophony of other voices competing for prospect attention.
Question: What if you could make your outbound lead generation strategy more effective?
The best way to generate leads and close B2B sales is by implementing outbound lead generation campaigns that keep prospects engaged without making them feel pressured.
Here are a few ways you can do that:
Vet leads for quality
Not all leads are quality leads.
That’s why you need to spend the time and resources necessary to qualify leads before you begin any outbound lead generation campaigns. This will help ensure your outbound lead generation efforts are focused on prospects who are actually interested in what you have to offer.
B2B Only’s rigorous quality assurance process helps make sure you’re targeting the vetted, qualified leads for your business.
Use multiple marketing channels
When it comes to outbound lead generation, there are many different channels you can use to reach your audience. The key is to find the ones that work best for you and your business.
Here are a few popular outbound lead generation channels to consider:
The “cold” in “cold emails” means you are reaching out to a prospect you’ve never spoken with.
This prospect could be interested in your products or services — but there’s also a chance they might not be. That’s why it’s important to vet prospective leads first.
That aside, cold emails can be an effective outbound lead generation channel. The downside of cold emails is that prospects can easily ignore them, move them to their trash folder, or flag them as spam.
Cold calls for outbound lead generation
Cold calls may not be the most popular method for outbound lead generation, but they are a uniquely effective outbound lead generation channel. Unlike cold emails, cold calls are far more difficult for prospects to ignore.
Cold calls allow you to nurture leads in a more personal manner and eventually close sales. They can help you establish a relationship with prospects that you would not be able to via cold emails or certain inbound marketing strategies.
LinkedIn is an invaluable tool for B2B marketers.
It’s a great place to start outbound lead generation campaigns by identifying potential leads and building relationships. You can research those potential leads on LinkedIn before you reach out to them through a cold call or cold email. You can even send them a message on LinkedIn.
Build a relationship with prospects over time
It may seem counterintuitive, but progressively building relationships with prospects can help increase your chances of closing more deals in the future.
Why is that? People are more likely to buy from someone they know than strangers who cold call or email them once or incessantly.
Don’t expect prospects to be interested in what you’re offering on the first point of contact. It will likely take several cold calls or emails before they express interest. Take time to nurture those prospects into leads by building a relationship with them.
Nurturing a positive, long-term relationship with prospects can help really help you grow your business in the long run, especially in the world of B2B sales.